loader image

Google has recently confirmed in an announcement that it will be rolling out the page experience ranking algorithm in May 2021. This will run alongside existing signals such as mobile-friendliness and HTTPS, and add another layer to Google’s ever-changing search engine. This is one of the more significant changes to impact the world of Ecommerce and B2B/B2C businesses over the course of this and next year, and as such we felt it warranted some specific coverage for our existing and new clients .

What is the page experience update?

Google will now use a variety of user experience signals as part of their algorithm for ranking websites. This means that they may downgrade websites that display badly for users which might include, among other things:

  • Taking a long time for the largest piece content to be visible when the site first loads (also known as largest contentful paint)
  • Users being unable to interact with the page for a long time on initial load (first input delay)
  • visual stability – a user may try to click on something on the page only for the page layout to change substantially. This may result on them either missing their target or even clicking on something else entirely (cumulative layout shift)

You can see this data relating to your website by going to the ‘Core Web Vitals’ section in Google Search Console. Search Console will then have separate sections for desktop and for mobile. By clicking into each, you can see a summary of any user-experience related issues that your website has:

What does this mean for your business?

Historically, sub-optimal user experiences on your website would potentially cost you some revenue, but would not necessarily have any impact on how much traffic is received through Google search. This is now changing, as Google will potentially downgrade your website if users have bad experiences as far as usability is concerned. It is therefore vital to ensure that your site is made fully compliant with Google UX guidelines over the next 6 months.

What can I do?

If you’re at all concerned by the upcoming changes, please do contact us and our experienced SEO and development team will help you ensure that both your customers, and Google, are happy with how your site works from a usability perspective!

Ben Henderson

Ben Henderson

Ben Henderson is a SEO specialist at 米乐体育m6官网51, and enjoys working on and writing about all aspects of technical SEO for a wide variety of websites and industries.

    10 Great North Way, York Business Park, York YO26 6RB

    © Copyright 米乐体育m6官网51 2019. All rights reserved. All trademarks acknowledged. 米乐体育m6官网51 Limited, trading as 米乐体育m6官网51, is registered in England & Wales: No. 05516494. VAT Registration Number: 192 0540 24. 米乐体育m6官网51 is part of the PureNet Group of Companies

    Privacy Policy       Cookie Policy

    英雄联盟竞猜查询决赛 加拿大28今日号码开奖 英雄联盟竞猜下载入口v4.4 IOS版 浩方电竞赛表APP v2.5 星火电竞 英雄联盟下载平台